Lamaze International has been in the business of preparing childbirth educators to teach and share evidence based information about pregnancy, birth and parenting for almost 60 years. Lamaze has also been a name that consumers have asked for and trusted over the same time period. Lamaze maintains two robust websites. LamazeInternational.org is geared for the birth professional and is rich in content for teaching classes and preparing families for a safe and healthy birth with many tools, articles and resources. Lamaze.org is consumer friendly and loaded with articles and information that help expecting and new families navigate the often overwhelming world of information about pregnancy, birth and parenting.

At this time, Lamaze International is expanding their support of the professional childbirth educator by offering a comprehensive online Business Toolkit custom designed for the childbirth educator who wants to work independently and run their own childbirth education business. Educators often start out working for hospital childbirth programs and some folks stay there for the length of their career, content and satisfied. Some educators yearn to change their model, mix things up and become a business owner and offer classes through their own independent program. Some want to both.

Managing a childbirth education business is certainly a bit different than working for someone else and requires an additional mindset and some shifted skills as well. Whether you are a childbirth educator just starting out in your own business, or you are making the change from working for a hospital or another educator's business to being your own boss, this online CBE Business Toolkit is designed for you.

With curriculum developed by Lamaze certified childbirth educators who are also successful independent birth business owners, this two module Toolkit guides you through the thought process of running your own business. In Module 1, through the use of guided activities, the childbirth educator learns all about structuring their business, developing a business plan, taxes and insurance, the importance of written policies and other critical components. Module 2 is all about the marketing and helps educators think through how to make sure their business reaches the people who appreciate what they have to offer. From identifying the ideal client to understanding what type of social media presence will provide the most return for their time and money along with everything in between, this second module helps educators to consider how they will get the word out there to those very customers who are most likely to fill their classes.

Both modules provide a comprehensive activity workbook to accompany the Toolkit and a robust resource list as well. If you are investing the time and money into starting your own independent childbirth educator program, you want to be sure to start off on the right foot. Utilizing this comprehensive Business Toolkit can give you the information and support that you need to do it right the first time.

Lamaze International would like to offer a special promotion during this introductory period. Use the code 'BUSINESSPRO' to enjoy 25% off the standard pricing of $125/members or $225/non-members for a limited time. This code expires March 15th, 2016. If running an independent childbirth education program has been a dream of yours, now is the time to take the leap, with the support of Lamaze International and the Lamaze Business Toolkit. Sure, you can find information online about running a business, but this Business Toolkit designed just for childbirth educators and their unique business concerns. Click here for more information and to register.

Published: February 23, 2016

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