Lamaze offers an array of teaching and marketing resources for you to use in building your childbirth education practice.
Starting An Educator Program
Are you a Lamaze Certified Childbirth Educator with a passion for teaching future educators and an entrepreneurial spirit? Start your own Lamaze-Accredited Childbirth Educator Program and join a network of professionals dedicated to preparing educators to deliver evidence-based Lamaze practices to parents worldwide.
Get Started
Review the Lamaze Accreditation Policies and Procedures and the Accreditation Fee Structure to understand program development, administration, and associated fees. Then decide whether you want to begin as a trainer with an existing program or develop your own with guidance from an assigned mentor.
When ready, contact the Lamaze International Administrative Office to submit your CV, Conflict of Interest form, and expression of interest.
Marketing Resources
Using the Lamaze Brand
Leverage the power of the Lamaze brand so parents know that your class is backed by evidence and is a trusted source. We encourage you to include ‘Lamaze’ when establishing your business or class name. Examples include:
- Lamaze Childbirth Preparation
- Lamaze Healthy Birth Class
- Safe and Healthy Birth with Lamaze
- Lamaze Licensing Policy
It is important to understand the Lamaze International policy for use of the Lamaze International name and the logo mark in your own classes or business. Please review the licensing program details to understand usage and your eligibility to use the Lamaze name and LCCE educator seal.
LCCE Seal
As an LCCE educator, we encourage you to proudly display your LCCE educator seal and use when communicating about or promoting your business and classes.
The seal is available in a variety of colors reflective of the Lamaze brand. Choose the color that best complements your business or hospital’s branding or mix it up to keep your materials engaging and fun.
Download LCCE Educator Seals
Public Service Announcements
Public Service Announcements (PSAs) are a powerful tool to promote your Lamaze childbirth education class by reaching a wide audience with important, community-focused messaging. Through local radio, TV stations, or social media, you can highlight the benefits of evidence-based childbirth education and the empowering role Lamaze plays in helping parents prepare for labor and birth. Utilize our PSA Toolkit to craft your own PSAs.
[Download the PSA Toolkit]
Lamaze Printing Storefront
The Lamaze Printing Storefront lets you order the Lamaze infographics as tear-pads or posters! Our printing partner will print and ship the infographics to you to use as resources in your classes.
Visit the Printing Storefront
Additional Marketing Resources
Looking for more ways to effectively promote your childbirth education business? Learn how you can boost your visibility and connect with expecting parents.
View Additional Marketing Resources