Lamaze Certified Childbirth Educators have been clear about one of the things they need most: ready-to-use, Lamaze-branded materials to help promote their classes and credentials online. We heard you, and we’re thrilled to share a new resource designed especially for you, the Lamaze LCCE Social Media Toolkit.

This toolkit was created with one goal in mind: to make it easier for you to connect with parents, fill your classes, and show the world the power of Lamaze.

Why This Matters

Today’s parents turn to social media first for answers, ideas, and connection. When Lamaze shows up consistently online, through our educators’ voices and classes, more families discover evidence-based childbirth education. That increased visibility means more filled classes for you and stronger recognition of your Lamaze certification.

The truth is, every post helps. Whether it’s a myth-busting tip, a gentle reminder to register for an upcoming class, or a warm message about what makes Lamaze unique, your voice makes a difference. When parents see Lamaze educators regularly sharing clear, confident messages, it builds trust and sparks curiosity.

What’s Inside

The toolkit includes customizable Canva templates for infographics, class promotions, banners, and educator profiles — everything you need to make your posts shine. You’ll also find:

• Sample captions and post ideas you can copy, paste, and personalize
• Posting tips to keep your content engaging and consistent
• A suggested posting calendar to help you plan ahead
• Easy resizing tools so your graphics look perfect on Instagram, Facebook, LinkedIn, and Stories

Every element is designed to be simple, flexible, and uniquely you. Add your photo, class details, and contact information, then share with confidence.

Imagine the Possibilities

Imagine sharing a myth-busting post on Monday (“You don’t have to stay in bed during labor, movement helps!”) and a class promotion by Friday, all predesigned, branded, and ready to go. In just a few clicks, you can post something that looks professional, reflects your certification, and reaches the parents who need you most.

Want to highlight your upcoming series? Use one of the bright promotional templates. Want to engage parents between classes? Try a “Did you know?” graphic with a quick comfort measure tip. And when you post about your next session, you can easily add your logo or the Lamaze seal to help families recognize your professionalism and credibility.

These small, consistent touches make a big impact. They keep your name, and Lamaze, front and center in the spaces where parents are already looking for help and community.

How to Access the Toolkit

You can open, customize, and download the templates directly through Canva, no design experience required. Once you’ve updated your graphics, post them to your favorite social platforms and invite parents to learn more or register for your next class.

Together, We Grow the Lamaze Movement

Every time an educator posts, shares, or promotes their class, it strengthens the Lamaze brand and helps more families find trusted, evidence-based childbirth education. This toolkit is one way we’re investing in your success and helping Lamaze educators worldwide grow their reach.

Explore the toolkit and start sharing today, and don’t forget to tag @LamazeInternational in your posts so we can celebrate and amplify your work. Your stories and creativity are what bring Lamaze to life for families everywhere. Let’s fill every feed with confidence, connection, and the spirit of Lamaze.

Access the Lamaze LCCE Social Media Toolkit through your member portal today!

Published: October 20, 2025

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