For over 60 years, Lamaze has been a trusted name in childbirth education—recognized around the world for quality, credibility, and a strong foundation in evidence-based practices. Licensing the Lamaze name gives you the opportunity to align your products or services with one of the most respected brands in maternity, parenting, and early childhood.
Why License Lamaze?
When you license the Lamaze brand, you gain more than a name. You gain a reputation built on decades of trust with parents, educators, and healthcare professionals. Whether you offer baby products, maternity care items, parenting resources, or health education services, partnering with Lamaze helps position your business as a leader in your category.
Lamaze brand licensing offers:
- Immediate recognition from a globally trusted childbirth brand
- Increased consumer confidence in your baby or maternity products
- A connection to a network of professionals committed to maternal and newborn health
- The ability to stand out in a competitive marketplace with a credible, evidence-based name
Explore Licensing Opportunities
We’re looking for like-minded companies who share our values and commitment to quality. If you're interested in licensing Lamaze for your products or services, or if you have questions about how brand licensing works, get in touch.
Contact IMC Licensing INC to learn more about how to become a Lamaze licensee and explore the possibilities.
Meet Our Licensing Partner
Lamaze toys and soft books — sparking little triumphs at every stage of development — are brought to you in partnership with TOMY. Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. The high quality, bright colors, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades. High quality developmental toys that you can feel good about buying! Each purchase supports maternal and newborn health!
Visit the TOMY Website
Listen to our podcast episode with Tomy: Play With Purpose, A Conversation With TOMY International’s Julie Gwaltney.
Lamaze International and Plumtree Baby: New Co-Branded Childbirth Education Tools
Lamaze International has teamed up with Plumtree Baby LLC to create a fresh line of co-branded materials for parents and childbirth educators. By pairing Lamaze’s trusted Healthy Birth Practices with Plumtree Baby’s modern, educator-focused designs, we are making high-quality, evidence-based resources easier to access and share. Together we aim to give families the knowledge and confidence they need for a safe, healthy, and respectful birth—an essential step toward improving maternal health in the United States.
“We’re thrilled to partner with Lamaze International, blending their evidence-based Healthy Birth Practices with our modern resources to empower Lamaze educators and families alike.”
— Julie Olson, Founder, Plumtree Baby
Explore the Collection
About Plumtree Baby
Exceptional Resources for Childbirth and Early Parenting Education
With over 14 years in business and a quarter of a million books in print, Plumtree Baby is the go-to company for modern, diverse, and engaging resources. We are dedicated to supporting educators and health professionals in their work with clients from early pregnancy through the postpartum period.
From parent guide books and handouts to teaching curriculums, our materials are expertly crafted, high-quality and customizable, making it easier for professionals to deliver effective, impactful education. We offer a superior selection at affordable prices, helping you save time and enhance your practice.