License with Lamaze
Licensing Opportunities in Maternity, Baby, and Early Childhood
Leverage six decades of brand trust, evidence-based credibility, and proven market recognition to strengthen your products and stand out in a competitive marketplace.
For more than 65 years, Lamaze has been a trusted name in evidence-based childbirth education and maternal health. Families, educators, and healthcare professionals around the world recognize Lamaze as a credible authority rooted in research and committed to supporting parents from pregnancy through early childhood.
Licensing the Lamaze name gives your organization the opportunity to align with a respected, purpose-driven brand known for integrity, longevity, and meaningful connection with families.
Why License Lamaze?
Lamaze licensing offers:
• Alignment with a globally trusted brand in maternal and newborn health
• Increased consumer confidence in maternity, baby, and parenting products
• Differentiation in a competitive marketplace through evidence-based credibility
• Association with healthcare professionals and childbirth educators worldwide
• A partnership rooted in 65 years of brand integrity and proven staying power
Explore Licensing Opportunities
We are seeking partners who share our commitment to quality, safety, and supporting families through evidence-based excellence.
If you are exploring licensing partnerships rooted in credibility, impact, and long-term brand value, contact IMC Licensing to learn more about becoming a Lamaze licensee.
Meet Our Licensing Partner
Lamaze toys and soft books — sparking little triumphs at every stage of development — are brought to you in partnership with TOMY. Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. The high quality, bright colors, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades. High quality developmental toys that you can feel good about buying! Each purchase supports maternal and newborn health!
Visit the TOMY Website
Listen to our podcast episode with Tomy: Play With Purpose, A Conversation With TOMY International’s Julie Gwaltney.
Lamaze International and Plumtree Baby: New Co-Branded Childbirth Education Tools
Lamaze International has teamed up with Plumtree Baby LLC to create a fresh line of co-branded materials for parents and childbirth educators. By pairing Lamaze’s trusted Healthy Birth Practices with Plumtree Baby’s modern, educator-focused designs, we are making high-quality, evidence-based resources easier to access and share. Together we aim to give families the knowledge and confidence they need for a safe, healthy, and respectful birth—an essential step toward improving maternal health in the United States.
“We’re thrilled to partner with Lamaze International, blending their evidence-based Healthy Birth Practices with our modern resources to empower Lamaze educators and families alike.”
— Julie Olson, Founder, Plumtree Baby
Explore the Collection
About Plumtree Baby
Exceptional Resources for Childbirth and Early Parenting Education
With over 14 years in business and a quarter of a million books in print, Plumtree Baby is the go-to company for modern, diverse, and engaging resources. We are dedicated to supporting educators and health professionals in their work with clients from early pregnancy through the postpartum period.
From parent guide books and handouts to teaching curriculums, our materials are expertly crafted, high-quality and customizable, making it easier for professionals to deliver effective, impactful education. We offer a superior selection at affordable prices, helping you save time and enhance your practice.